Orleans, France – Marine Le Pen took to the stage with a clear message: She would lead France’s “renaissance” as the country sank into crisis – and she would do so soon.
The far-right figure’s words were met with cheers from thousands of supporters gathered in Orleans in central France on Sunday, as she launched her presidential campaign against a backdrop of mass demonstrations and widespread social and economic discontent.
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“Marine présidente!” the crowd chanted, waving French flags beneath a sea of red and blue lights. Organisers said 8,500 supporters had gathered in a venue transformed into a fort for the event.
Standing tall on stage in a pink blazer, her hair impeccably coiffed, Le Pen spoke with the confidence of a leader who believes the presidency is within reach.
Riding high in the polls, with candidates from the right, left and centre trailing behind her, she presented the election as a historic opportunity to restore France’s past glory.
“This is a story to be written, a destiny to be fulfilled,” she told the crowd, which erupted in cheers.
Her pitch was a promise to restore authority and security in a country she portrayed as having lost control.
“We are going to re-establish the rule of law,” she said, drawing loud applause from supporters wearing “Marine présidente” T-shirts.
Manon Funeau, 21, a business school student, was among the supporters.
“What they propose are values that resonate with me, that vibrate within me,” she said. “Honestly, I feel at home here.”
Le Pen’s speech comes as the country is at a crossroads. France has been shaken by a wave of protests since mid-September, a movement sparked by high school students in a Paris suburb that grew into a nationwide mobilisation tapping into widespread discontent.
Over the past two weekends, largely peaceful protests have been accompanied by episodes of violence on a scale rarely seen in recent years.
On October 17, shops were looted and ransacked, and more than 2,000 people were arrested as hundreds of thousands took to the streets of French cities. A similar dynamic unfolded the following weekend, though on a smaller scale. The protests show little sign of abating, with calls for further demonstrations already circulating.
The unrest has given Le Pen’s National Rally (RN) an opportunity to play one of its favourite cards: presenting itself as the guarantor of law and order. It has fuelled criticism of President Emmanuel Macron over his handling of public security, allowing Le Pen to accuse him of incompetence and the far-left leader Jean-Luc Melenchon – a contender in the coming elections – of encouraging the violence.
‘My country is drifting off course’
“I believe that my country is currently drifting off course,” said Nadede, a 56-year-old who began voting for RN in 2024 over what she said was the country’s growing lack of security. She did not spell out any specific event.
“I think that the only person capable of setting it back on the right track is Marine Le Pen – especially since, up until now, everyone else who has run for office has struggled to do so,” she said.
Outside the convention hall, the scale of the security operation offered a glimpse of the tensions surrounding the event. Police checks began at departure stations in Paris and continued on arrival, while officers in full gear moved through train carriages during the journey.
Orleans itself had been brought to a near standstill. All businesses were shut and public transport suspended.
Standing almost alone in the city’s main square was the statue of Joan of Arc, surrounded only by fences. A day earlier, about 3,000 police officers had been deployed to prevent unrest as anti-RN protesters gathered against what they say is a xenophobic and racist party.
Orleans was no casual choice. For a party that has long sought to cast itself as the guardian of French identity and national sovereignty, the city is inseparable from the story of Joan of Arc, the 15th-century heroine who helped lift the English siege of Orléans in 1429 and became a symbol of France’s resistance and liberation.
For decades, the far right has claimed her as an emblem of national pride, invoking the image of a warrior who came to save France from foreign domination. Le Pen herself has drawn parallels between Joan’s mission and her political ambitions.
The crowd at the RN Congress offered a glimpse of how the party has expanded its appeal to a wider section of society: from young people from urban centres to middle-class workers who used to vote for the centrist party.
Only a few years ago, the party was still considered on the fringes of French politics. Its growth has been driven in part by a carefully crafted strategy known as dédiabolisation, or de-demonisation, developed over the past two decades to broaden the party’s base while tempering its rhetoric and distancing it from positions that had made it toxic to many voters.
The party has long been associated with racism, xenophobia and anti-Semitism. Le Pen’s father, Jean-Marie Le Pen, was convicted of hate speech, including for describing Nazi gas chambers as “a detail of history”. He was expelled from the party in 2015.
Far-right ‘gaining ground’
Marine Le Pen has sought to broaden RN’s appeal, combining restrictive immigration policies with promises of social protection. The party has gained ground in working-class areas traditionally associated with the left, including former Communist strongholds, by presenting itself as a defender of public services and the purchasing power of everyday people.
While RN has long abandoned some of its most radical proposals, including leaving the Eurozone and pursuing a fully fledged “Frexit”, the election of such a eurosceptic to the helm of the European Union’s second-largest economy would send shockwaves. She has pledged a referendum to challenge the primacy of EU law over migration policy, as well as an annual 11-billion-euro ($12.3bn) reduction in France’s contribution to the bloc.
The party’s membership has nearly tripled, with approximately 112,000 members now paying their dues, up from fewer than 37,000 in 2022.
“The party has been gaining ground at every level: mayors, deputies, senators. Usually, when a movement seems on the rise, people join,” said Baptiste Roger-Lacan, a historian and political analyst with a focus on far-right parties in Europe. “It also shows how it is less and less socially damaging to be a member of the RN.”
But the party’s programme “is still fraught with fiscal absurdity”, Roger-Lacan said. “They still want to implement racist laws, which are bound to provoke widespread anger, and their diplomatic agenda is still pro-Russian and anti-EU – even if they don’t advocate Frexit any more.”
Jordan Bardella, Le Pen’s second-in-command and Le Pen protégé – an impeccably dressed 31-year-old who looks like a cross between the Wolf of Wall Street and Superman’s alter ego, Clark Kent – also spoke at the event.
“No one should be intimidated by their political opinions,” he said, speaking ahead of his mentor.
Some observers say the October 17 protests and their aftermath have proved a gift to RN, allowing the party to not only reinforce its law-and-order message but also to shift attention away from recent difficulties.
In September, investigative outlet Mediapart published allegations that Bardella had expressed anti-Semitic views in private messages dating back to his teenage years. He denied the allegations and announced legal action against the journalists.
The episode posed a challenge for a party that has spent years trying to shed its xenophobic image and recast itself as a supporter of Israel.
Bardella has also reportedly differed with Le Pen over the party’s economic agenda and whether to make her proposed ban on the wearing of the Islamic headscarf in public spaces a central campaign issue.
Yet, at the Congress, those tensions appeared to have been set aside, at least publicly.
“Marine president – a Bardella government” was the slogan, projecting unity as Le Pen launched her presidential bid and Bardella positioned himself as her prospective head of government.