The Joe Weider Olympia Fitness and Performance Weekend is one of those global events where many disciplines of fitness can be celebrated and enjoyed under one roof. Many fans go to the Olympia to see bodybuilding or powerlifting or even strongman competitions, but they go home and tell their friends about the great time they had when they took part in a Zumba class in Las Vegas.
Yes, Zumba® and Strong Nation® have captivated audiences and been an event where people can not only watch but be a part of the action themselves, and they will be again in 2026.
What is Strong Nation?
Zumba is what some people think of first when it comes to this event, but that is only one component of Strong Nation, which actually incorporates other activities such as Tai Chi, martial arts, Yoga, Pilates, and others. As Zumba® and Strong Nation® pioneer Petra Robinson told M&F in 2023, it isn’t about dancing to the music. Strong Nation actually works the other way around.
“With Strong, we create the workout scientifically, so you don’t overexert one muscle group over another, and we have a base beat we work off of. Then, we create the music to support the movements.”
The result is a full-body workout experience that will leave you both exhausted and exhilarated. Aside from the music and workout, you will be alongside many like-minded athletes, trainers, and enthusiasts who you could connect with while you’re enjoying the Olympia Weekend. What many have found is that it is more than a workout or class, it can also be a celebration of fitness and community.
What to Expect at the 2026 Olympia World Fitness Expo
Strong Nation® will be back at the 2026 Olympia World Fitness Expo, and you have a chance to be a part of it. Getting an expo pass at mrolympia.com will get you in to be a part of Strong Nation® and access to all the other events taking place in the Las Vegas Convention Center such as Armlifting, strongman and strongwoman competitions, Olympia University, and more. Instructors will be putting on demonstration classes that you can participate in and push yourself while enjoying the music and camaraderie.
What makes this particular event stand out is that you can take it home with you to share with fellow fitness enthusiasts in your area. There will be courses that allow you to become a certified Zumba® and Strong Nation® instructor so you can become a part of their movement as well.
The Olympia is making it even easier for those interested because you can receive a 70% Discount when you register for the Olympia Training Sessions with the discount code: TSZUMBA70 .
To learn more about Zumba® and Strong Nation®, go to their website. You can also follow @wearestrongnation on Instagram.